Financial Services Marketing

This seminar helps the delegates to get better understanding of the financial services market and teaches them different techniques and specific tools for influence. The seminar demonstrates how to apply marketing theory in practice through tasks, role play, problem solving, case studies and “calibration” of the marketing practices.

What you will learn

Day 1

  • Structure of the Financial Services Sector
  • Specific Characteristics of the Financial Services
  • Specific Characteristics of the Financial Services Marketing
  • Consumer Behavior Characteristics
  • Segmentation, Targeting and Positioning of Financial Services

Day 2

  • Financial Services Marketing Mix
  • Product Policy
  • Advertising and Promotion
  • Distribution
  • Pricing

Who should attend

  • Marketing and communication experts from banks, credit card companies, asset managers and equity brokerage firms
  • Professionals responsible for marketing of auto, health and life insurance products
  • Financial professionals with interest in the specialized financial marketing and looking for practical knowledge
  • Students and MBA graduates with interest in the financial services marketing field