Strategic Management

This training reveals the process of planning your business at the highest possible level with the purpose of achieving its long-term objectives. Strategic management focuses on building a solid corporate policy which combined with budget-oriented planning and forecast-oriented planning will help the company to survive and prosper in the global competitive business environment.

Strategic management process answers the following three questions:

  • What are the business’s objectives?
  • What is the best way to achieve those objectives?
  • What resources are needed to make that happen?

What you will learn

  • Components of Strategic Management Model
  • Strategic Management as Process
  • Formulating  a Company Mission – Basic Product or Service, Company Goals, Company Culture and Image
  • External Environment Analysis – PEST Analysis, Five Forces, Industry Environment, Operating Environment
  • Internal Analysis – SWOT Analysis, 7 P`s, Value Chain Analysis, Benchmarking
  • Strategic Analysis – Competitive Advantage, Building Value
  • Implementing Strategy
    • Short Term Objective and Functional Tactics
    • Structuring an Effective Organization
    • Strategic Control and Continuous Improvement

Who should attend

  • Senior and middle level managers
  • Company leader(s)
  • Head of departments
  • Team leaders
  • Business development managers
  • Corporate advisors
  • Company owners
  • Entrepreneurs and others